MAP students participate in international business game in Pisa

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MAP students Akshat Sharma, Lara Đelević and Fatima Tanvir in Pisa. Image: private

We participated in the JEBE Business Games at Sant’Anna School of Advanced Studies in Pisa, Italy from 25 to 27 November 2022.

The European Engineering Learning Innovation and Science Alliance (EELISA) is an alliance of nine European universities from Paris, Madrid, Budapest, Bucharest, Istanbul, Erlangen-Nürnberg (FAU) and Pisa, as well as the organizer of the contest Sant’Anna School of Advanced Studies.

Junior Enterprise (JE) is a network with 55 years of history. The first Junior Enterprise was founded in 1967 in France and by today the concept has spread to 46 countries around the world.

The 5th Junior Enterprise Business & Engineering (JEBE) Business Game 2022 was a unique opportunity for talented students from the best universities in Europe to connect with representatives of the world’s leading companies.

During the competition, we competed against 80+ students from across European universities in various challenges, sponsored by leading companies.

Our team consisting of us 3 (Lara Đelević, Akshat Sharma and Fatima Tanvir) and joined by 2 other students from Italy, secured First Place in the Luxottica Business Game, organized by Luxottica Group SpA. Luxottica is also a part of EssilorLuxottica, being a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. Luxottica own many luxury brands including RayBan, Oakley, Persol, etc. and makes products under license for designer labels such as Chanel, Prada, Giorgio Armani, Burberry, Versace, Dolce and Gabbana, Michael Kors, Coach, Miu Miu and Tory Burch.

The challenge was about creating a model using the data from their Smart Shopper, an in-store digital interactive tool which enables an integrated shopping experience offering an “endless aisle” of product assortment and customization.

We proposed a simple idea: using a 4-case matrix which explains the connection between browsing time and purchase decisions to predict sales. The idea was well received for its simplicity, precision and implementability.

Overall, the experience was very fulfilling, where we got to learn the business side of things from companies ranging from insurance operator, financial services provider, producer of unique iron-based nutritional supplements, thermal engine components manufacturer, industrial IoT (Internet of Things) solutions developer to world leader in nuclear electronics.

The beautiful city of Pisa, with its unique blend of history, culture and academic excellence, provided a perfect opportunity for immersive learning.

By MAP students Lara Đelević, Akshat Sharma and Fatima Tanvir (matriculation group 2021)